Campaign Art Direction

Focused on precision, momentum, and the emotional arc of endurance, this direction layers action-rich photography with bold, echoing typography to create a sense of movement in motion. Rooted in the visual language of Legacy in Motion yet pushed toward greater intensity, black-and-white imagery and a refined tape-frame system elevate the narrative into something more deliberate, driven, and modern.

Campaign Art Direction nurtures two quarters of campaigns from Growth, Product, and Brand Marketing across TrainingPeaks & TrainingPeaks Virtual