TrainingPeaks Virtual

Photo & Digital Art Director: Sofia Emm

Photographer/Videographer/Editor: Erick Orlando

Copywriter: Casey Serrano

Product Marketing Manager: Kate Hector

The Impact:

Translating business goals into visual creative endurance athletes can relate to, and converting these audiences to app and feature adoption.

  • Contributing to a 60% spike in TPVirtual platform event logins

  • Sustained 7% MoM email click increase

My Routes Launch - Art Direction

MyRoutes_EmailInApp_01.png
JerseyInGame.jpg
image 2.png
image (27).png
SocialPost.jpg
Instagram story - 2.png
2FB_Coach_RouteTease.png
JerseyKit.jpg
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