The Impact:

Building the visual language behind Nutrilite’s Begin 30 wellness program—from colorful, bold lifestyle product photography, to storyboarding & motion and art directing highly engaging videos, and the full program identity for a cohesive and captivating launch.

Art directed three video launch series that generated 208,000 views on YouTube

Led the Brand’s program identity design, crafting bespoke “gut” mark & logo lockup