The Impact:

Translating business goals into visual creative endurance athletes can relate to, and converting these audiences to app and feature adoption.

• Contributing to a 60% spike in TPVirtual platform event logins in 1st launch

• Creative drove 18,500 unique email opens and 146,000 in-app clicks

• Sustained 7% MoM email click increase

• GPX file loads jumped from 758 the previous week to 1,359 in the week following launch