Designer CV

Sofia Emm

PROFESSIONAL SUMMARY

  • Accomplished Content Strategist and Designer, credited with 6-years of progressive expertise including editorial management, marketing content strategy, small and mid-size enterprises content creation and strategy for social media, user experience (UX) digital experiences, email funnels, and branded collateral

  • Leadership encompasses driving Content Creation Team through user centric content brainstorming, ideation, conceptualization, and production sessions to promote vision, creativity, and strategy within deadline driven environments and serve as liaison between stakeholders, vendors, and creative team

  • Proven ability to collaborate with cross-functional stakeholders while translating strategic goals into on-brand assets and collateral in multiple projects fast paced environment

CORE COMPETENCIES

  • Brand Style Guide Implementation

  • Excellent Written and Verbal Communication  

  • A/B Testing for Content, Ads and UX/UI 

  • Holistic Approach to Content

  • Project Management 

  • Digital and Social Media Strategy

  • Working Collaboratively

  • General and Hispanic Market 

  • Support Cross Functional Teams 

  • Content Lifecycle Implementation

  • Ability to Adapt and Pivot

  • ROI Analysis 

  • Content Models for Multiple Mediums

  • Search and Social Listening 

  • Client Facing Experience   

  • Problem-Solve Creatively

  • Content KPI Measurement

  • In-brand Storytelling

PROFESSIONAL EXPERIENCE 

SOFIA EMM CREATIVE STUDIO, Denver, CO

Content Strategist/Graphic Designer

May 2018 – Present                                                                               

  • Designed and Implemented content strategies to position brands and influencers, and integrated strategies to UX experiences for ecommerce, email, and landing pages, digital content assets for social media and marketing, user generated content (UGC) campaigns and blogs, branded collateral such as print publications and signage - for over 50 clients

  • Defined quality and publication practices to support content creation for an apparel recycling app by crafting user-centric messaging, defining tone, voice, and KPIs, and designing 15 customizable branded assets empowering their content creation process and strategy execution 

  • Solved stock imagery and graphics lacking cohesiveness branding through conducting competitive audits, creating branded assets and cohesive photography strategy for boutique’s offering that resulted in 80% boosted website sales in a quarter, optimizing retail website and improving user experience

  • Executed A/B tests to assess creative content assets for handmade jewelry brand, resulted in reduced CPC results by 23% in the first month of social media campaign

  • Devised and implemented cohesive visual shared content strategies for over 15 influencers, conceptualizing content flows and plans, monitoring campaign KPIs, and improving discoverability resulting in increased user generated content sponsorship opportunities, rise in social media follower count, and higher engagement


OWN YOUR VOICE STRATEGY FIRM, Houston, TX

Content Designer / Social Media Marketing Strategist

January 2017 – January 2019                                                   

  • Strategized and designed branded content assets for social media ads and platforms, website, email sales funnels, newsletter campaigns, pitch decks, brief decks and one-pagers, advertised/printed documents and applied brand style guidelines, SEO, and devised models for content generation, while collaborating with a cross-functional team

  • Led conceptualization and design of content utilized within paid media marketing social ads runs in the Southeast Texas area that resulted in 25% awareness and sign-up increase for Own Your Voice Strategy Firm’s Summit event which provided the opportunity of the creation of a digital summit event to target audience that couldn't fit into the physical event

  • Developed 12 content campaigns based on audience personas to further the conversation and convert users from followers to brand ambassadors; campaigns implementation provided new viewership increment of 57% from a 3% monthly increase in social media platforms 

  • Managed content creation projects and diverse team of 6 through scoping, ideation and brainstorming, goal and strategy meetings, content creation production sessions, implementation, measurement and optimization efforts, and collaborated and educated stakeholders and vendors on how to effectively and efficiently manage content at scale through content lifecycle

  • Built decks with qualitative and quantitative visual data to present full story on key insights and learnings, and recommendations on content offering, resulting in targeted messaging and content in new platforms/podcast 


BORN AGAIN VINTAGE SUSTAINABLE FASHION,  Houston, TX & NYC, NY

Content Creator / Photographer - Contract

January 2016 – February 2019                                  

  • Conceptualized and photographed product and lifestyle content, photography and videography for website, social media, news publications, look-books, PR press releases, and the Born Again Vintage 27 Dresses book

  • Conducted audience audits and executed market research to support viral content creation efforts that resulted in increased social media recognition, engagement, and reach with stylized imagery and branded content, organically boosting follower count from 127 to 1800 on Instagram during tenure, and sustained engagement rates of over 7% on post

  • Created visual identity consisting of NYC Street Style aesthetic, customizing each piece photographed as if it was a work of art; content style became recognizable within the brand's following and elevated the pieces from repurposed fashion to wearable art

BRANDS

Fossil, Minnki, Rosie Tries, Sahar Paz, Lilly Belle Jewelry, Fruta Fresca,  53W53 Above MoMa, Sonia Garcia Handmade; Hazlo por Amor Covid 19 Campaign, Jessica Lombana, Happ Brand, Dagmar MUA, Shop Saint Cloud, Grip Handbags, Free People Soho NYC, Emmy Trinh Jewelry, Richly Clad, Freshie & Zero, Eleanor Kalle, Lily Montesser, Simplicity and Coffee, Krystal Stylzs, LAFashion Snob, Authentically B, Miss Alissa, The Lipstick Fever, Dileiny at Love Fashion & Friends, Eva Catherine, Chigi at Chigisworld

EDUCATION 

Bachelor of Science in Civil Engineering, Caribbean University, Puerto Rico

CERTIFICATIONS 

Graphic Design Specialization CalArts / Coursera, 2021 - 2022

Google Fundamentals of UX Design, Start the UX Design Process: Empathize, Define, and Ideate, Conduct UX Research and Test Early Concepts, Build Wireframes and Low-Fidelity Prototypes, Create High Fidelity Designs and Prototypes in Figma, Responsive Web Design in Adobe XD, Google Certificates 2022

 

TECHNICAL SKILLS

G-Suite, Brandwatch, BuzzSumo, Sprout Social, Google Analytics, Google Ads, Adobe Creative Suite, Figma, MailChimp, Constant Contact, Klaviyo, HTML & CSS, Microsoft Office Suite, Keynote

 

LANGUAGE PROFICIENCIES

English - Native , Spanish - Native