Trainingpeaks
The Brief:
Designing premium visuals & experiences for athletes and coaches - everything from elevating landing pages, to photography art direction. Every single marketing touchpoint needed an upgrade.
The Solve:
Diving into understanding the endurance training audience as both coach & athlete and applying those findings into experiences that translate into signups and memberships.
25 yr Campaign Photo Art Direction
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25 yr Campaign Photo Art Direction *
Art Direction: Sofia Emm
Producer: Erick Orlando
Photographers: Cortney White, Kody Kohlman
TPVirtual In-Game Assets
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TPVirtual In-Game Assets *
Avatar Kits/Banners Art Direction & Marketing Assets Design: Sofia Emm
Copywriting: Casey Serrano
Campaign Photographer: Erick Orlando
Marketing Design
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Marketing Design *
Marketing Assets Design: Sofia Emm
