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Creative (Art) Director & Visual Storyteller
Sofia Emm is an creative (art) director, designer, and visual storyteller.
With 9 years of experience crafting digital experiences that connect—across web, mobile, eCommerce, and social; I blend bold visuals with strategic UX thinking to build work that’s both beautiful and intentional.
I’ve led creative for global launches, designed motion that stops the scroll, and built campaigns for beauty, wellness, tech, and lifestyle brands.
Let’s create something unforgettable together!
Recently I’ve been busy leading the visual direction for campaigns at TrainingPeaks; aligning creative storytelling with growth goals and leveraging AI to accelerate creative workflows.
trainingpeaks
Game marketing Art
photo creative direction
website design60%
Increase in Logins During a 24-hour In-Game Event
07%
Email Month over Month Click Increase after creative updates
But before that, I spent some time agency side at AMP Agency designing and art directing for global beauty and wellness brands, crafting creative that resonated with audiences while breaking brand eCommerce and video/social records, increasing new user acquisition.
amp agency
artistry makeup
g&H restage product relaunch campaignsin 9 Viral Launch IG Posts
27734❤️
Working in the Luxury Beauty Category, I designed breathtaking digital experiences for Chantecaille Beauty, collaborating with marketing and production teams to design high-conversion eCommerce emails and social experiences.
Chantecaille BeautyEstimated Revenue - July 2022 Founder's Sale Digital Art Direction
$2M
In the photo art direction front, I had the amazing opportunity to work with a number of brands and art direct/shoot many seasons of New York Fashion Week for both designers and influencers’ efforts.
Fossil
new york fashion week
rent-a-runway
niko ineko bags35+
Top Tier Brand Collaborations
At House of BAV, my focus was understanding the repurposing fashion audience and art direct experiences that elevated each collection into the status of “wearable art” - our social media was booming with the NY street style aesthetic I shaped for the brand.
house of bav1,317 %
Organic IG Growth After New Art Direction - yr 1
Curriculum Vitae
Sr Visual Designer, 2024 - present
TrainingPeaks
Sr Digital Designer/Art Director, 2022- 2024
AMP Agency
Sr Digital Designer, 2022
Chantecaille Beauty
Fossil, Free People, Origins Skincare, NYFW
Digital Designer & Art Director, 2017 - 2022
Own Your Voice Strategy Firm
Graphic & Web Designer, 2015 - 2019
House of BAV
Photography Art Director, 2014-2019
Skills
Photo Art Direction (studio + lifestyle), Campaign Concepting & Moodboarding, Set Styling & Prop Curation, On-Set Creative Leadership, Talent Casting & Wardrobe Coordination
Visual & Creative Direction
Visual Storytelling & Narrative Framing, Multi-Channel Campaign Execution, Creative Strategy & Audience Resonance, Brand Identity Development, Scalable Design Systems
Brand & Design Systems
Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects), Figma (UI/UX, prototyping, design systems), Motion Graphics & Video Editing, AI-Enhanced Design Workflows (e.g., Midjourney, Runway, Firefly)
Design & Production Tools
Digital Illustration & Iconography, Infographic & Data Storytelling, Hand-drawn Sketches & Concept Art
Illustration & Symbolic Systems
Social-First Design & Layouts, Email & Web Asset Design, Asset Optimization for E-commerce, Motion Graphics Direction
Content Creation & Optimization
Creative Team Mentorship, Cross-Functional Collaboration, Presentation & Stakeholder Alignment